Case Study

Universe, a leading global event hosting and ticket platform, needed to improve the experience of their written design elements and make their overall copy and UX-writing experience better reflect its brand.

I assisted the Universe design team by creating a new, comprehensive house style guide called Milky Way to ensure that all elements of product copy, from button text to empty states, carried the Universe tone of voice, style and followed standard UX copy rules.

Additionally, I helped Universe improve its UX writing as they expanded and redeveloped their key products. Taking key UX considerations into account, I worked closely with their product managers and designers to provide more engaging and effective UX copy, for both the web platform and app.

Will has been a fantastic asset to the Universe Team. We hired Will to help us create a tone and voice style guide, marketing copy style guide as well as help with copywriting and editing for a number of projects. The quality of his work, professionalism and quick turnarounds make him a joy to work with! If youĂ­re looking for great writing that feels human, is a pleasure to read, and will elevate your brand – than Will will definitely be able to nail it!

— Shiera Aryev, Director of Design