Synaptive Medical

Case Study

Synaptive Medical, a leading Canadian medtech company making revolutionary brain surgery tools, needed precise, medically accurate writing, marketing content and communications advice with tight turnaround times. No problem.

I assisted their team with a significant project — an exhaustive marketing kit sent to hospitals purchasing Synaptive’s equipment. This involved creating product descriptions and messaging that met FDA guidelines, media talking points and outreach guides, press release and newsletter templates, technical backgrounders and more.

In addition, I worked with Synaptive on company press releases, website news items, media strategy and crisis communications, ghostwritten articles, an SEO audit and keyword research, and copywriting for sales and marketing collateral.

The result was project deadlines easily met with polished copy and accurate, engaging writing that advanced the company’s objectives and engagement with their medical audience and clients.

Will provided writing and editing support, along with advice on media pitching, for several press releases and other related marketing projects as part of our build-up to a major product launch. He has a deft grasp of technical subjects and quickly absorbed our messaging to produce materials within short turnaround times. I was particularly impressed with a SEO assessment and plan he created for our website refresh. Easy to work with and professional, Will is particularly suited to projects that combine content marketing with high-quality writing and media work.

— Elizabeth Monier-Williams, Marketing-Communication Director