Sundial Lakeview Retirement Residence

Case Study

Sundial Lakeview Retirement Residence is a new retirement home in Orillia, Ont., that needed to stand out in a competitive industry and attract clients from the Barrie region.

I developed and manage a content marketing strategy designed for their target audiences, launched their blog and newsletter, conducted an SEO audit, keyword research and implemented SEO improvements, and relaunched their Google and Facebook advertising campaigns with focused audience and geographic targeting and fresh creative designed for click-throughs.

As a result Sundial Lakeview has improved their SEO performance, greatly improved website traffic, on-site time and on-page conversion rates, increased ad impressions, rankings and CTR, and above all increased their lead volume through owned and paid channels.