Boutique DJ booking agency Luxelife Sound has made a big splash in Toronto’s DJ scene, offering a talented and stylish all-female DJ roster for corporate events and private parties in the city. But as a new company they needed to stand out in a competitive event-company space and effectively communicate their unique value proposition.
I worked with Luxelife to create website copy optimized for SEO and conversion. This included redesigning page content with a focus on the user and compelling CTAs. An SEO audit, competitor and keyword research was conducted and changes incorporated to their website to position them for high organic traffic. I also manage their ongoing PPC campaigns and continued conversion optimization, all tracked with Google Analytics and KPIs. To further their lead generation, I designed and execute a content marketing strategy with blog posts and newsletters written in the just-right tone of their brand, using topics relevant to their target audience that are designed for SEO and conversion.
As a result Luxelife Sound has significantly increased their lead generation and engagement across all online channels and owned/earned/paid media, delivering strong leads and improving client retention.