Focused Ambition

Case Study

Career and academic counseling service Focused Ambition needed an online presence that spoke to their target demographic: Millennials in the workforce and those applying to post-secondary programs. I worked with them to build their brand messaging and tagline, and created their website copywriting with a focus on conversion and SEO keyword targeting.

With the right tone of voice, the Focused Ambition site succeeded in speaking to Millennials and conveying the authority and unique value of their services.

Additionally, I created and manage their content marketing strategy, including blog posts and an eBook. I also manage their PPC campaigns, which generate strong click-through rates and conversion.

Will prepared my website content for my business and was able to understand my brand and target audience quickly. After one phone call and a few emails, he sent a very detailed professional draft capturing exactly what I wanted. His response time was excellent and he continues to provide ongoing support for any writing help I need.

— Anna Gordon, Founder