Casualife Outdoor Living

Case Study

Casualife Outdoor Living is an upscale Toronto-area outdoor furniture store that needed to coordinate its online advertising efforts and improve conversion and SEO performance in a competitive retail market.

I implemented conversion tracking, created SEO and Google Ads-focused copywriting for key product pages, and handled strategy and creative for new Casualife online advertising campaigns on Google Ads and Facebook and Instagram.

As a result the store’s website traffic has more than doubled, with advertising traffic now the No. 1 source of visitors, while on-page conversion rates have also risen. You can see some of the Instagram Stories ads below which were particularly effective at driving high-conversion traffic.