Avvy Health

Avvy Health, a home blood test and healthcare services app, recently launched and needed growth campaign support to find customers.

I worked with their team to build out compelling and trustworthy lead-generation campaigns across Google Ads and Meta ads targeting their core service area, Montreal, on a moderate budget.

With careful targeting and rapidly iterating using data on ads’ impact and lead-quality, I generated dozens of weekly leads and drove down Avvy’s CPA from $100 to $8 in only two months.