360 Sleeve

360 Sleeve is a leading GTA surgical centre specializing in gastric sleeve surgery. A high-volume and highly competitive business, they relied on Google Ads as the main source to acquire hundreds of new patients each year.

Their challenge was that their Google Ads search campaign, operating on a high monthly budget of $30,000 (in addition to several thousand dollars charged by their ads agency), generated a large number of leads but at a very high acquisition cost of over $300 per lead. The goal was to reduce the cost per lead and make the ad budget more efficient.

After taking over from their former expensive ads agency, I restructured their Google Ads account.

First, I conducted a keyword audit which revealed they were spending large amounts of money on Google Search keywords that were not generating leads. I then focused their keywords exclusively on lead-generating searches and optimized their ad creative to match specific keywords by creating new Ad Groups.

Second, I then refined their geographic and demographic targeted to focus their ads on an audience that was likely to generate leads and disregard others.

As a result, their cost per lead was reduced by over 50%, to under $150 per lead. Because my changes reduced their wasted ad spend, their budget became more efficient and thus generated more leads overall at the same overall budget.